The goal of the project was to amplify their unique vibe by incorporating bold brand colors, playful typography, and high-quality images that truly pop. We focused on creating a visually stunning experience that captures the essence of Black & Ginger's adventurous and approachable wine culture. From the sleek new layout to the vibrant visuals, every detail was carefully crafted to reflect their fun, friendly, and down-to-earth identity.

We made the move for Black & Ginger from Squarespace to Shopify as smooth as a well-aged wine, handled everything with care, ensuring that no delicious detail was lost in the transition. With Shopify's robust platform and our expertise, Black & Ginger now enjoys a more flexible, user-friendly, and powerful site.

Setting the stage for Black and Ginger long-term success was an important approach of the rebuild. We added a suite of features to keep their site fresh and engaging, such as a sleek shopping cart, an Instagram carousel to showcase their vibrant community, and a handy subscription form for wine lovers to stay in the loop for new wine and events.